E-commerce
Retailers and DTC brands stitching together storefronts, inventory, fulfillment, and marketing platforms that were never designed to talk to each other.
Most e-commerce operations run on a patchwork: a storefront platform, a separate inventory or ERP system, a fulfillment provider, an email/marketing tool, and increasingly a handful of marketplace integrations — each with its own data model and its own opinion about what "in stock" means.
The failure mode is almost always the same: someone is manually reconciling two systems that should already agree, and the business only finds out something's wrong when a customer orders something that isn't actually there. Order status, inventory counts, and fulfillment updates need to move between systems in something close to real time, and the integration layer that makes that possible is rarely anyone's core product — which is exactly why it tends to be brittle.
We build and maintain the integration layer itself: synchronized inventory and order data across storefront, ERP, and fulfillment systems; webhook-driven updates instead of nightly batch jobs; and internal dashboards that give operations teams a single accurate view instead of five browser tabs. Where it's useful, we also apply AI to the genuinely repetitive parts — product data enrichment, categorization, and support ticket triage — without pretending it replaces merchandising judgment.
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